How Many Realtors Does One Neighborhood Need?

I have a fun, quick test for you. Time to find out how many Realtors would love to sell your home.

Realtor

Go to the Find a Realtor page on Realtor.com, the official website of NAR (the National Association of Realtors). Enter your zip code in the Area Served box, leave the name box empty and click Search.

What comes back is a list of all the Realtors who would love to sell a home in your zip code. There is no need to look at the actual names that appear. Just look at the number  of Realtors found at the top of the page.

In my neighborhood the winning total is 867. You heard that right. There are 867 Realtors in my zip code. I don’t think my zip code sells 867 homes in a year.

So, when it comes time to sell your home and the Realtor you are interviewing tells you they do not negotiate commission, don’t worry. There are plenty other Realtors in your neighborhood. They know it and now you know it.

 

To learn how to keep more or your hard-earned equity when you sell your home, check out The Intelligent Home Seller eBook and The Intelligent Home Seller eCourse.

Why Zillow Has Less Homes But More Traffic

A recent study conducted by BuildZoom found that while the NAR (National Association of Realtors) operated website, Realtor.com has many more homes listed for sale, Zillow still gets most of the traffic. And I think I know why.

ZillowIt is no secret that a lot of consumers do not trust Realtors. The problem with the Realtor.com website is its name. It is a proxy for untrustworthiness. Conversely, consumers like, and more importantly, trust Zillow. Perhaps in part because Zillow is not operated by NAR.

I think Realtor.com would drive much more traffic to their website if they only changed the name, to anything else. How ironic. NAR has spent their lifetime trying to brand the term “Realtor” and now it has become their scarlet letter.

 

To learn how to keep more or your hard-earned equity when you sell your home, check out The Intelligent Home Seller eBook and The Intelligent Home Seller eCourse.

Can You Pass the Home Seller Quiz?

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Take the Home Seller Quiz to see how prepared you are to sell your home.

To learn how to keep more or your hard-earned equity when you sell your home, check out The Intelligent Home Seller eBook and The Intelligent Home Seller eCourse.