Good news: There’s a real estate broker in America who gets it. They actually have the courage to talk about the “elephant in the room” right on their website. They have the courage to pose the most uncomfortable of questions: Why does it cost so damn much money to sell a home in 2016?
Who is this broker? Trelora. And they are the future of real estate brokerages. Here’s their crazy idea: one flat fee of $2,500 for both the listing agent AND the buyer’s agent. And while these low fees will undoubtedly incur the wrath of the real estate community and incite serious buyer steering, in hot real estate markets like we have today, it may not matter.
Bad news: Trelora is only available in Colorado right now.
Are they courageous or just plain smart?
As home sellers become comfortable with the newly-available technology and information, they will ask the same question posed above, and more and more of them will find themselves hiring the Treloras of the world.
You see Trelora isn’t so much courageous as they are smart. There is a land grab for highly intelligent and motivated home sellers who refuse to play by the old rules and Trelora intends on getting their unfair share.
Soon, there will only be two kinds of real estate brokerages in America: the Treloras and the out-of-business.
You go Trelora.