The Intelligent Home Seller is Now an Online Course at Udemy

You want to learn to save money when you sell your home but you don’t want to read a book. I get it. That’s why I created The Intelligent Home Seller online course at Udemy. It’s a 2 hour course guaranteed to save you at least $2,000 when you sell your home. How many other $1,000/hr opportunities do you have right now?


And because you’re reading this, up until February 29, 2016, you can enroll in the class for 80% off by using this coupon (just click on the link)

That’s eleven bucks for a course worth thousands. It will never be this cheap again. And all Udemy courses come with 100% money back guarantee. If you don’t love the course—which of course you will—you get your money back, all of it.

It’s home selling season for some of you. Why not do yourself a favor and be an educated home seller.


To learn how to keep more or your hard-earned equity when you sell your home, check out The Intelligent Home Seller eBook and The Intelligent Home Seller eCourse.

Can The Intelligent Home Seller Movement Change the Real Estate Industry?

Home sellers, who are fed up with the outdated customs of the residential real estate industry in the United States, are starting to band together in a movement called The Intelligent Home Seller movement.


These intelligent home sellers are not advocates of For Sale By Owner and are not anti-real estate agent. In fact, they see real estate agents just as much of victims as home sellers in the way the real estate industry currently functions.

They do not believe that some new “ap” or legislation will fix the problem. They understand the only thing that will change the industry is changing buyer and seller behavior, and they are leading the charge to do so. How are they doing that? By refusing to follow the industry’s outdated customs.

In simplest terms, The Intelligent Home Seller movement believes the real estate industry should start behaving like every other home service industry. In this regard, they advocate the industry adopt the following three fundamental changes.

Do away with percentage-based commissions. It does not cost twice as much or take twice the effort to sell a home for twice price, so why should home sellers pay twice as much? It is a custom that is unfair for all but a small number of home sellers and intelligent home sellers are putting down their collective feet by refusing to compensate agents in that manner. What do they suggest replace the percentage-based commission? Fee-for-service or flat fee, both of which are more in line with compensating agents based on their expertise and level of effort.

Those receiving the service should pay for the service. The US and Canada are the only countries where, by custom, the seller is expected to pay for the buyer’s agent. This not only results in commission rates up to five times higher than in other countries, but creates needless conflicts of interest between agents, buyers and sellers. These intelligent home sellers would like to see buyers start to pay for the real estate services they use because they understand the only way buyers will ever receive expertise they can truly trust is by paying for it themselves.

Stop working for free. Of all the customs that create conflicts of interest between seller and agent, perhaps the worst is that of the commission which is contingent on the sale of the home. Intelligent home sellers believe that real estate agents should never be put in a position where they can render their valuable services for free. And whether that means putting up a small, non-refundable deposit, or paying them as they go, intelligent home sellers see this as benefiting everyone. Agents will never have to risk working for free and home sellers will get better advice from their agent who is not put in an all-or-nothing situation.

The real estate industry may have adopted some unfair customs, but that does not mean home sellers have to follow them. And that is exactly what these intelligent home sellers have come to understand. And if enough home sellers become intelligent home sellers, the industry will change. It will have no other choice.

To learn how to keep more or your hard-earned equity when you sell your home, check out The Intelligent Home Seller eBook and The Intelligent Home Seller eCourse.

Fixing a Broken Industry

“I don’t like lawyers, but I rarely work with an incompetent one. I like real estate agents more, but there are a large number of incompetent ones.”D.A.N.G.E.R Report


The real estate industry in America is broken. Do not take my word for it. According to Google Consumer Surveys 67% of Americans do not trust real estate agents. When more than two thirds of your customers do not trust your employees, your industry is broken.

Real estate agents are the only professionals who can work all day long providing a valuable service and not get paid a dime. If your expectation is that your employees  will work for free, your industry is broken.

Expecting the seller to pay for the buyer’s agent harms both the buyer AND the seller, and results in commissions rates up to four times higher than in other countries. When you charge much more, but your customers get much less, your industry is broken.

Real estate agents, by custom, get paid a percentage of the sales price of the home. They do not get compensated based on their experience or expertise or credentials or track record. When your best, most experienced employees command the same compensation as your new employees their first day on the job, your industry is broken.

It takes approximately 200,000 real estate agents, working full time, to help all the buyers and sellers buy and sell homes every year in the US. (That is based on 40 hours to help a buyer, 40 hours to help a seller and 2,000 hours/year for a full time job.) The problem is that there are more than one million real estate agents. When you have five times more employees than the market requires, your industry is broken.

The real estate industry is broken (there is even a Facebook group by that name) and the one thing I am certain of is that the industry will not fix itself. I do not believe some new app or web site will fix it. I do not believe some new piece of legislation will fix it. Only one thing will fix the real estate industry: changing buyer and seller behavior. As long as buyers and sellers remain passive, uninformed and intimidated by the home buying and selling process, expect the status quo to continue.

With all of the venture capital being pumped into real estate technology today to supposedly disrupt the industry, very little of it is meant to address the great unaddressed problem: buyer and seller education. It is why I wrote The Intelligent Home Seller. But it is not just a book, it is a crusade. It is my tiny contribution to fixing a broken industry by letting home sellers know that just because the industry is broken, the sale of your home does not have to be. You can learn to hire an agent you trust, you can pay them a fair wage and you can make all of your home selling decisions from strength and knowledge, rather than fear and ignorance.

If you are getting ready to sell your home, check out The Intelligent Home Seller. You will not only help yourself by pocketing more of your hard-earned equity, but you will be helping me fix an industry that is in desperate need of it.




To learn how to keep more or your hard-earned equity when you sell your home, check out The Intelligent Home Seller eBook and The Intelligent Home Seller eCourse.

The Intelligent Home Seller FAQs

3D_Book_CoverNow that The Intelligent Home Seller is for sale, here is where you can find the Frequently Asked Questions.

To learn how to keep more or your hard-earned equity when you sell your home, check out The Intelligent Home Seller eBook and The Intelligent Home Seller eCourse.

My New Favorite Realtor

In an industry where honesty and transparency are rare, it is refreshing to come across a Realtor who tells it like it is. Regrettably I may never be able to use Gary Lucido because he operates in Chicago and I live in Texas (and I am not likely to move to Chicago anytime soon). But I still feel compelled to highlight him and his ideas.


In an article Gary wrote seven years ago (I just stumbled upon it now), he gives some brutally honest advice on how to choose, and more importantly, how not to choose a real estate agent. It is the kind of advice you are not likely to hear from one in a thousand agents. What are some of the tips he shares?

• Do not hire a friend or relative
• Do not go with a referral from another agent
• Do not go with a referral from a friend
• Do not go with a high volume agent
• Do not go with a highly visible agent
• Do not go with a big, highly visible brokerage

All of these are the complete opposite of the advice offered by most realtors and the mainstream media, but they are also sage advice. Unfortunately, these tips only work for home sellers who are informed and courageous, and there are just not that many of them.

Most home sellers, who know next to nothing about selling their home, tend to choose the path of least resistance when choosing an agent: they choose someone they know or someone a friend knows. It gives them a vague feeling of comfort to select such an agent.

What Gary, who is a discount Realtor, is saying in his article is that there are better criteria to use when choosing an agent and one of the most important factors is money…yes money. You see Gary offers the same full service as every other agent in town, only he offers it at a lower commission.

When people shop for anything in their life, they almost always consider money as one of the factors, but not a real estate agent. Why is that? It seems to me that with a transaction this big and this important, choosing the best agent at the lowest price is better than choosing an agent who is the most familiar. There are, however, two challenges to picking the best agent at the lowest price.

First, most home sellers do not know how to tell a good agent from a bad one. And second, the real estate industry has convinced home sellers that there must be something wrong with any agent who charges less than the customary amount.

I know most home sellers will continue to choose lousy, over-priced real estate agents they know rather than learn to identify a good one offering a discount. As for me, if I were living in Chicago, I would give Gary Lucido a call. I know how to tell a good agent from a bad one and I sure as hell like keeping more of my hard-earned equity. If you would like to be like me, check out my new book The Intelligent Home Seller.

To learn how to keep more or your hard-earned equity when you sell your home, check out The Intelligent Home Seller eBook and The Intelligent Home Seller eCourse.